Do you know a nonprofit organization that could use a continuous source of funding? A 2004 Guide Star survey reported that 71% of nonprofits have had an increase in the demand for services while 23% report that contributions had declined, continuing a 3-year trend beginning in 2001.
Organizations nationwide are now turning to cause marketing, an innovative and powerful approach to generating revenue. In a traditional fund-raising model, nonprofits rely on the generosity of supporters from their surplus funds and in an economic downturn, donations may decline.
The cause marketing fund-raising model encourages supporters to redirect current spending habits as organizations earn a percentage of each purchase. Paul Newman pioneered this form of philanthropy in 1982. In the past twenty-three years, Newman's Own has donated over $150 million to charity.
A National Survey on Cause Partnerships found that 79% people are more likely to buy a product that supports a nonprofit, 76% are more likely to tell a friend about the nonprofit and 70% are more likely to donate money to the nonprofit this survey was from the 2004 Cone Corporate Citizenship Study
From walking to human rights to breast cancer to after school programs, non-profits around the country are using cause marketing to fund their missions. Here is a partial list of cause marketing partnerships:
- American Heart Association's Go Red For Women Campaign: $20 million raised in 3 months to fight heart disease
- Reebok Human Rights Awards
- Avon Breast Cancer Crusade: $300 million raised through the Avon Breast Cancer Crusade and Worldwide Fund for Women’s Health
- PNC Grow Up Great: 10-year, $100 million commitment to improve school readiness among millions of young children
We have formed an alliance with an innovative health and Wellness Company with a 53-year history of customer satisfaction that has created the products available through this online fundraising program. This online fundraising program has a free "turn-key" shopping website that is easily used by the organization, the supporters, and their volunteers that creates national exposure for local organizations. This program allows non-profit organizations that participate to generate 26 cents on every dollar spent by its supporters.
We are dedicated to our mission of providing the most simple and hassle-free fundraising experience online. Our promise is to help your organization raise new funds to support their cause now and in the years to come. Nonprofits all over the United States have turned to cause marketing.
That's why we want to offer you this exciting opportunity. We want to partner with you to achieve your goals that are so important to the community.Some Benefits to Your Organization:
- Includes a FREE turnkey shopping website that can be used by your organization, supporters and volunteer
- Contributes 26 cents on every dollar
- No administration
- Doesn't compete for charitable dollars
- Doesn't rely on a strong economy
- Provides growing and steady income for your organization
- Safe online ordering expands your base of supporters to out of town friends and relatives
- Products delivered directly to the homes of your supporters
- Consumable products create ongoing participation. The manufacturer handles all order processing, shipping and accounting
- Donations earned are paid monthly
- Attract people who are responsible for their health, environment and make direct contribution to the welfare of the planet
- Unique product line can increase participation by attracting new donors
- Program taps into your donor’s current lifestyle and spending habits
